Warning: this post came about when trying to do a roundup of Panache’s Spring/Summer 2013 collections…
Once upon a time, I believed bra manufacturers had two discrete times when ‘new’ designs would come out- some nebulous date in September, and another in March. Nothing’s actually that simple in the fashion world, I guess! It seems, despite the terms Spring/Summer and Autumn/Winter, companies introduce new bras each month for a period of three to four months in the amorphous Spring/Summer and Fall/Winter seasons. What’s more, different companies have different times they start releasing their bras.
Curvy Kate, for example, released their Romance in Charcoal/Seafoam and new Entice in white/gold in December 2012. These are labeled Spring/Summer bras. It seems a bit…early? I guess the idea is that they will get the most wear then? The last major release I see for Curvy Kate is in March, and includes the Enchant. I guess the second half of March is technically spring?
Freya seem to have a similar schedule, but their website doesn’t clearly label bras as S/S or A/W, which is less misleading. It just has a Coming Soon section with the next few bras due for release and when. The other Eveden brands seem to have a similar approach, with Fantasie releasing bras into May. The Wacoal site (since Wacoal bought Eveden) didn’t have a Coming Soon section that I could find. An aside: Wacoal has a terrible fitting guide, by the way…I put in two measurements and it put me in a 36D. That’s a ways away from a 32G/US 32I any way you slice it.
Panache (and Cleo and Masquerade) are confusing in that I can’t find their Spring/Summer collection online. Their official website still has all their Autumn/Winter (labeled as such) collections and brochures. I know some of their bras are already out, so I’m surprised they’re not hyping them. I’m no marketer, but I do know that up-to-date information on products should help them sell.
Anyway, in the end it seems rather confusing to me, and since I’m not exactly sure what’s in the new Masquerade collection, I’m not going to do a Panache brand roundup yet. Erica of a Sophisticated Pair has the details from Cleo, Superbra, and the new Sculptresse line. Any other insight you ladies can offer? Has anyone else been as confused as I?